Building the Future of Fitness
We're on a mission to revolutionize how people approach health and fitness through technology, community, and personalized experiences.
Our Mission, Vision & Values
Our Mission
To empower individuals worldwide to achieve their fitness goals through innovative technology and personalized guidance.
Our Vision
To create a world where fitness is accessible, enjoyable, and sustainable for everyone, regardless of their starting point.
Our Values
We believe in integrity, innovation, inclusivity, and the power of community to drive positive change.
Meet Our Team
We're a small team of fitness enthusiasts, developers, and designers dedicated to building the best fitness platform.
Emil Vindum Koch
I handle marketing and branding at Herqulez, turning ideas into content that is easy to understand and connect with. I have experience in social media and digital storytelling, and I use it to build a brand people want to follow. I focus on simple, clear messages that support our growth and strengthen how people see us.
Rune Pjetursson
At Herqulez, I lead our product direction and make sure our ideas become real, simple, and useful tools for our users. My background in design helps me turn complex problems into clear solutions. I focus on building products that work, feel right, and make sense in everyday use.
Our Story
Herqulez was founded in 2025 with a simple idea: fitness should be accessible, personalized, and effective for everyone. We started as 2 fitness enthusiasts who were frustrated with the fragmented fitness app landscape.
What began as a simple workout tracking app has evolved into a comprehensive ecosystem that addresses every aspect of health and fitness - from training and nutrition to recovery and lifestyle.
We might be in the early stages of development, but we are confident, that with the Herqulez system, anyone can improve their overall health.